As both a dog-lover and a (human) beauty industry expert, I often
wondered why dog shampoos felt so, ordinary...

But it wasn’t until I lost my four-legged best friend, AJ, that I decided to combine my two passions to make a difference.

Looking back at AJ’s life, I realize that his happiest moments (and mine) were bath time. He would come to life and burst into that hyper dog-out-of-bath dance that made me laugh and be in the moment.