IN LOVING MEMORY OF AJ

Our Story

As both a dog-lover and a (human) beauty industry expert, I often wondered why dog shampoos felt so … ordinary. But it wasn’t until I lost my four-legged best friend, AJ, that I decided to combine my two passions to make a difference.

Looking back at AJ’s life, I realize that his happiest moments (and mine) were bathtime. He would come to life and burst into that hyper dog-out-of-bath dance that made me laugh and forget my woes.

After AJ passed, I decided to channel my experience developing beauty brands into crafting a luxurious, skin-forward formula for dogs that was not only best in class but also packed with happy, feel-good vibes to honor the joy AJ brought into my life.

Welcome to the Divine Canine Family.

-Tanya Choi